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71% of those persuaded by celebrity food endorsements, care for the environment.

When it comes to FMCG products, consumers can be complex. Even if you already have a deep understanding of your target audience, it’s not always easy to grasp their behavior. Sometimes you can get lost in the bigger picture. GfK Consumer Life gives you unique, measurable data, global and regional, about all aspects of consumer’s lives. And thanks to GfK’s smart analysis you get not just data, but meaningful market intelligence – immediately and conveniently.

How can it help you?

From climate change to life-work balance to consumer trust – personal attitudes, aspirations and thoughts are changing rapidly and have a significant impact on FMCG markets. Getting a holistic view of consumer and market trends, and understanding target groups and markets can be a challenge.

Stay ahead of the trend

Everyone’s talking about climate change and going back to nature, avoiding plastic and growing their own vegetables. How relevant is the trend of sustainability in each country and which are leading the way? Personalized products are on the rise: How relevant is the trend of individualization and for whom? How is the purchasing behavior of your target group changing – continuing with traditional retail or going more online?

Stay ahead of these and other current trends. GfK Consumer Life gives you all the information you need for developing next-stage thinking and workshopping strategic business issues under one roof.

See what´s driving FMCG consumers

What are the opportunities for your business with new segments such as the silver generation, premium buyers or influencers? And how do you tap into them? How strongly does the value imprint in puberty determine our behavior? And what does it mean for your business?

GfK Consumer Life can give you a broader understanding of your target group beyond your product category. Its data lets you keep track of potential focus target groups, such as influencers, Generation Z or the silver generation to inform your future product development or positioning.

Expand into new markets

What makes Chinese consumers tick? And how do they differ from European or American buyers? What are the common denominators with which you can develop campaigns that will appeal across markets with only limited adaptation?

Whether you’re looking to expand into new markets or you want to compare markets and evaluate the stretch potential of your strategy, with GfK Consumer Life reports you can reliably assess the challenges and opportunities for your expansion thinking and planning.

Consumer Life in real life

Take a look at our case studies to see how other FMCG clients have benefitted from Consumer Life’s data.

Download more Case Studies 

The information you need, the way you want it

Consumer Life puts a wealth of data covering all aspects of FMCG consumers’ lives at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.

Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy

Whichever you choose, Consumer Life gives you a single, robust source of reliable market intelligence that saves you time and gives you the information you need, when you need it.

Contact your Consumer Life experts:

Petra Sueptitz
Your contact for DACH

Drop Petra a line

Jens Goebbels
Your contact for UK

Drop Jens a line

Dominika Grusznic-Drobińska
Your contact for Poland

Drop Dominika a line

Kristina Narykova
Your contact for Russia

Drop Kristina a line

For all other countries please contact