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Retail & Shopping

30% of top earners say price is the most important criteria in purchasing decisions.

In the retail and shopping sector, consumer reasoning isn’t always easy to predict. Whether it’s what influences their buying decisions or the channels they use. Even when you have a deep understanding of your target audience, with the retail landscape and shopping behavior changing drastically, things aren’t the always the way you’d expect. GfK Consumer Life gives you unique, measurable data, global and regional, about all aspects of consumers’ lives regarding their attitudes toward retail and shopping, and how it impacts them. And thanks to GfK’s smart analysis you get you not just data, but meaningful market intelligence – immediately and conveniently.

How can it help you?

Omni-channel shopping, social media shopping or new experience focused shopping concepts are influencing your business. But with the increasing digitalization of shopping, getting a holistic view of consumer and market trends to understanding target groups or completely new markets can be a challenge.

Stay ahead of the trend

From social media shopping to click-and-collect, how fast are new trends developing and how can you maximize the opportunity for your business? Online, offline, omni-channel: how relevant is each one and can offline and online play together? Some categories are already strongly influenced by online, others like FMCG are about to start. What are the trend-leading categories?

Stay ahead of these and other current trends. GfK Consumer Life gives you all the information you need for developing next-stage thinking and workshopping strategic business issues under one roof.

See what´s motivating consumers in retail

What’s driving potential consumers around the globe and how can you appeal to their hearts and minds with your marketing activities? With the demand for premium products on the increase, who are the purchasers and how do they need to be treated? What are the interests and hobbies of smart home users, how do they use technology and how can you stay ahead of the curve?

GfK Consumer Life can give you a broader understanding of your target group beyond your product category. Its data lets you keep track of potential focus target groups, such as leading-edge consumers or the silver generation to inform your future product development or positioning.

Expand into new markets

How does shopping behavior differ around the world? How does the retail sector differ from region to region? What are the difference and similarities compared to your home market? What are the attitudes and requirements of Asian consumers, for example, and how do they differ from their European counterparts? How can you target them effectively? Can you build a global marketing campaign that appeals across markets with minimum adaptation?

Whether you’re looking to expand into new markets or you want to compare markets and evaluate the stretch potential of your strategy, with GfK Consumer Life reports you can reliably assess the challenges and opportunities for your expansion thinking and planning.

Consumer Life in real life

Take a look at our case studies to see how other clients in the retail and shopping markets have benefitted from Consumer Life’s data.

Download more Case Studies 

The information you need, the way you want it

Consumer Life puts a wealth of data covering all aspects of retail and shopping consumers’ lives at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.

Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy

Whichever you choose, Consumer Life gives you a single, robust source of reliable market intelligence that saves you time and gives you the information you need, when you need it.

Contact your Consumer Life experts:

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Petra Sueptitz
Your contact for DACH


Drop Petra a line

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Jens Goebbels
Your contact for UK


Drop Jens a line

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Dominika Grusznic-Drobińska
Your contact for Poland

Drop Dominika a line

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Kristina Narykova
Your contact for Russia


Drop Kristina a line

For all other countries please contact Stacy.Bereck@gfk.com