SUV drivers worrying about the environment sounds like a contradiction in terms. But it demonstrates the challenges in comprehending the behavior and attitudes of consumers in the mobility and travel market. Even when you have a deep understanding of your target audience, things aren’t the always the way you’d expect. GfK Consumer Life gives you unique, measurable data, global and regional, about all aspects of consumers’ lives regarding their attitudes toward mobility and travel, and how it impacts them. And thanks to GfK’s smart analysis you get you not just data, but meaningful market intelligence – immediately and conveniently.
From autonomous vehicles to electric cars, from attitudes towards flying to the increase in car sharing or state regulations, changes affecting the mobility and travel sector are bringing significant change. Getting a holistic view of consumer and market trends to understanding target groups or completely new markets can be a challenge.
How relevant is the eco trend for car users or other modes of transport? And how is the environment debate influencing purchasing decisions? How does sustainability play with driving for fun, status and safety? How is the emergence of car sharing developing in other countries around the world?
Stay ahead of these and other consumer trends. GfK Consumer Life gives you a framework that combines mobility and travel market trends with long-term consumer trends to allow targeted and structured strategy planning.
Who are the next generation of car owners and what are the attitudes of younger consumers towards ownership? Which groups are key in car sharing and how do you target them? Who are the early adopters using the latest assistance technology in their cars? And what are the specific mobility needs of the older generation when it comes to mobility? How does it differ by individual market?
GfK Consumer Life gives you a broader understanding of your target audience as well as potential customers. Plus, it lets you keep track of certain target groups, such as premium consumers, early adopters of mobility concepts or urban versus rural population to ensure you’re prepared for the future.
How do the mobility and travel needs of consumers in global markets differ? What are the attitudes and requirements of Chinese consumers and how do they differ from their European counterparts? How can you target them effectively? Can you build a global marketing campaign that also works in the American market?
Whether you’re looking to expand into new markets or you want to compare markets and evaluate the stretch potential of your strategy, with GfK Consumer Life reports you can reliably assess the challenges and opportunities for your expansion thinking and planning.
Take a look at our case studies to see how other mobility and travel clients have benefitted from Consumer Life’s data.
Consumer Life puts a wealth of data covering all aspects of mobility and travel consumers’ lives at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.
Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy
Whichever you choose, Consumer Life gives you a single, robust source of reliable market intelligence that saves you time and gives you the information you need, when you need it.