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With consumer technology, buyer behavior isn’t always predictable. Whether it’s attitudes to personal data or the way millennials react to the latest gadget craze, sometimes things aren’t the way you’d expect. Understanding consumers’ behavior and their needs is relevant for your success. GfK Consumer Life gives you unique, measurable data, global and regional, about all aspects of consumers’ lives. And thanks to GfK’s smart analysis you get not just data, but meaningful market intelligence – immediately and conveniently.

How can it help you?

From smart home to wearables, from AI to voice assistants; innovation in consumer technology moves at a dazzling pace. Getting a holistic view of consumer and market trends to understanding target groups or completely new markets can be a challenge.

Stay ahead of the trend

How relevant are smart homes? Is it just early adopters or already a mass market? What effect will the growing sustainability movement have on young purchasers’ desire to have the most up to date electronic gadgets? What significance do voice assistants such as Amazon’s Alexa or Microsoft’s Cortana have? And how can you get the most out of them? How important are data security concerns and how do they differ regionally – who’s worried the most?

To stay ahead of the game, you need a complete understanding of the consumer trends that will affect your future market performance. GfK Consumer Life gives you a framework that combines consumer technology market trends and long-term consumer trends to allow targeted and structured strategy planning.

See what´s driving technology consumers

Are Best Agers ready for digital or even smart solutions? And are Seniors really “non-digital”? Are all gamers nerds? And how is the typical gamer changing over time?

To give you a broader understanding of your target audience as well as potential customers (e.g. younger consumers, early adopters or young professionals), GfK Consumer Life delivers target group intelligence for successful product development and marketing.

Expand into new markets

How relevant are smart assistants in China? How does the market differ from Europe? How will market or cultural differences affect your product design or operation?

Whether you’re looking to expand into new markets or you want to compare markets and evaluate the stretch potential of your strategy, with GfK Consumer Life reports you can reliably assess the challenges and opportunities for your expansion thinking and planning.

Consumer Life in real life

Take a look at our case studies to see how other consumer technology clients have benefitted from Consumer Life’s data.

Download more Case Studies 

The information you need, the way you want it

Consumer Life puts a wealth of data covering all aspects of technology consumers’ lives at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.

Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy

Whichever you choose, Consumer Life gives you a single, robust source of reliable market intelligence that saves you time and gives you the information you need, when you need it.

Contact your Consumer Life experts:

Petra Sueptitz
Your contact for DACH

Drop Petra a line

Jens Goebbels
Your contact for UK

Drop Jens a line

Dominika Grusznic-Drobińska
Your contact for Poland

Drop Dominika a line

Kristina Narykova
Your contact for Russia

Drop Kristina a line

For all other countries please contact