GfK Consumer Life is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries. It provides detailed information about all aspects of people’s lives. From aspirations, values, thoughts and fears to the way they spend their free time or use technology and media.
You’re an expert in your field but to grow, you need to see beyond the horizon. Consumer Life gives you a full understanding of cultural changes and disruptive forces so that you can harness them to your advantage – unique, measurable data about global trends and specific regional details about all aspects of people’s lifestyles, aspirations and values. And thanks to GfK’s smart analysis, Consumer Life gives you not just data, but meaningful market intelligence – immediately and conveniently.
Looking to understand trends and set the right course for your business? Consumer Life gives you additional insight into changes in consumer behavior and how they can affect your business. As a result, you can explore opportunities for product development or strategic planning and maximize growth potential to the full.
You want to get the most out of your budget and optimize product development and marketing? Consumer Life helps you get a broader understanding of your existing customers as well as potential target groups. From their attitudes, lifestyles and leisure time activities to what they want and how to win them.
Considering exploiting opportunities in new markets or regions? Consumer Life’s global market data can help you not only better understand specific regional and cultural differences but also accurately and reliably compare them with each other. That helps you decide which markets offer you the best opportunities and how best to develop them.
• All aspects of consumers’ life
• Single, robust source of valid, international and long-term data
• Consistent database that allows true “apples with apples” comparison
• Information you need, when you need it: From ad hoc projects, to long-term consultancy