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Are you getting the whole picture?

Find the market facts you really need with intelligence from Consumer Life.

What is Consumer Life?

GfK Consumer Life is the most comprehensive and longest-standing consumer trend study in the world. Its data has been collected annually since 1997 from over 30,000 consumers in more than 25 countries. It provides detailed information about all aspects of people’s lives. From aspirations, values, thoughts and fears to the way they spend their free time or use technology and media.

How can it help you?

You’re an expert in your field but to grow, you need to see beyond the horizon. Consumer Life gives you a full understanding of cultural changes and disruptive forces so that you can harness them to your advantage – unique, measurable data about global trends and specific regional details about all aspects of people’s lifestyles, aspirations and values. And thanks to GfK’s smart analysis, Consumer Life gives you not just data, but meaningful market intelligence – immediately and conveniently.


See what´s coming

Looking to understand trends and set the right course for your business? Consumer Life gives you additional insight into changes in consumer behavior and how they can affect your business. As a result, you can explore opportunities for product development or strategic planning and maximize growth potential to the full.


Tune in to your audience

You want to get the most out of your budget and optimize product development and marketing? Consumer Life helps you get a broader understanding of your existing customers as well as potential target groups. From their attitudes, lifestyles and leisure time activities to what they want and how to win them.


Open up new markets

Considering exploiting opportunities in new markets or regions? Consumer Life’s global market data can help you not only better understand specific regional and cultural differences but also accurately and reliably compare them with each other. That helps you decide which markets offer you the best opportunities and how best to develop them.


A wealth of data across the consumer spectrum.

Check out how we can help your industry and explore our latest case studies:
Consumer Technology


Household Appliances



Retail &



Home & Living & DIY

Home & Living & 

Mobility & Travel

Mobility & 

Work that way that suits you

Wherever your market, whatever your target group, Consumer Life puts a wealth of data at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.

Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy

Plus, you have the option to integrate different sources of data from GfK, such as consumer panel data and PoS data.

Your benefits:
• All aspects of consumers’ life
• Single, robust source of valid, international and long-term data
• Consistent database that allows true “apples with apples” comparison
• Information you need, when you need it: From ad hoc projects, to long-term consultancy

Download the Consumer Life product brochure here

Contact your Consumer Life experts:

Petra Sueptitz
Your contact for DACH

Drop Petra a line

Jens Goebbels
Your contact for UK

Drop Jens a line

Dominika Grusznic-Drobińska
Your contact for Poland

Drop Dominika a line

Kristina Narykova
Your contact for Russia

Drop Kristina a line

For all other countries please contact