GfK Consumer Life

You’re an expert in your field but to grow, you need to see beyond the horizon. Consumer Life gives you a full understanding of cultural changes and disruptive forces so that you can harness them to your advantage – unique, measurable data about global trends and specific regional details about all aspects of people’s lifestyles, aspirations and values. And thanks to GfK’s smart analysis, Consumer Life gives you not just data, but meaningful market intelligence – immediately and conveniently.

See what´s coming

Looking to understand trends and set the right course for your business? Consumer Life gives you additional insight into changes in consumer behavior and how they can affect your business. As a result, you can explore opportunities for product development or strategic planning and maximize growth potential to the full.

Tune in to your audience

You want to get the most out of your budget and optimize product development and marketing? Consumer Life helps you get a broader understanding of your existing customers as well as potential target groups. From their attitudes, lifestyles and leisure time activities to what they want and how to win them.

Open up new markets

Considering exploiting opportunities in new markets or regions? Consumer Life’s global market data can help you not only better understand specific regional and cultural differences but also accurately and reliably compare them with each other. That helps you decide which markets offer you the best opportunities and how best to develop them.

Wherever your market, whatever your target group, Consumer Life puts a wealth of data at your fingertips, all backed up by a dedicated team of researchers and trend analysts. To help you get the most out of it, we offer a range of flexible service levels that you can tailor to meet your day-to-day needs.

Decide for yourself:
• Online access to data pools
• Ready-to-use insight reports
• Custom insight reports
• Customized consultancy

Plus, you have the option to integrate different sources of data from GfK, such as consumer panel data and PoS data.

Your benefits:
• All aspects of consumers’ life
• Single, robust source of valid, international and long-term data
• Consistent database that allows true “apples with apples” comparison
• Information you need, when you need it: From ad hoc projects, to long-term consultancy