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Agenda

GfK Insight Summit 2019

Discover what to expect on the day!

14:15 Arrival  
14:30 - 15:45

Opening:
Knowledge square and networking

  
15:45 - 16:00

Welcome: 
Welcome speech and event intro

 GfK
16:00 - 16:30

Unleash the power:
Meet the empowered consumer

 GfK
16:30 - 17:15 Refreshment break

  
17:15 - 18:00

Keynote speaker:
”Extreme customer centricity - with technology and consumers as its main driver

 Nancy Rademaker
18:00 - 19:00

Panel discussion:
How does digital disruption change brands, retailers and consumer?
Everybody has been talking about digitization for quite some time, but is your brand really prepared to handle it? How do top players 
deal with the challenges of digitization? Which role does market intelligence play – today and in the future? 
Together with manufacturers, retailers and consumer experts, we discuss the impact of digitization on their own brand, how their consumer relationship changes and which best practices already exist.

Nancy Rademarker, TED Speaker

Didier Orban, BeLux Marketing Manager Print, HP

Ellen Mombers, Business Unit Manager, BSH Belgium

Warren Saunders, Regional General Manager, Northern Europe, GfK

Wim Boesmans, Commercial Director, Belgium, GfK
19:00 - 21:00

Networking, aperitifs and casual dinner

  

Keynote

Nancy Rademaker,
International Keynote Speaker

Nancy is one of the very few female international keynote speakers to cover the impact of digitization on customer behaviour and how that affects the way companies should interact with customers. She likes to share her first-hand experiences straight from the places where technology is shaping our future.

In the session, Nancy will cover:

  • The dramatically changing world of business through exponentially evolving technology
  • The need for companies to put the consumer in the centre of everything they do
  • What can we learn from disruptors?
  • Businesses need to quickly adopt new technologies, with AI at the forefront, in order to serve consumers better
  • Case studies and learnings for the Belgium market
  • Consumer experience is the biggest differentiator, with convenience being the main driver for customers loyalty
  • A holistic approach to extreme customer centricity

Discover more about Nancy and her keynote speech!
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GfK Insight Summit 2019

The eye of the storm
Winning in the age of the empowered consumer

 

 
Get the presentations here