President Northern, Central and Eastern Europe, GfK
Michael Müller is President Northern, Central and Eastern Europe.
Michael has been at GfK since 2002. A business graduate, he initially worked as a Project Lead for automotive market research before assuming various management roles in China and Singapore starting in 2006.
From 2009 to 2014 he was Managing Director, looking after business in the area of Consumer Experiences in China and North-East Asia.
Following this, Michael was responsible for Consumer Experiences in the rapidly expanding Asia-Pacific region as Regional Chief Operational Officer. In 2016, Michael took on the role of Regional Chief Commercial Officer for GfK Germany & Switzerland, and as General Manager Central Europe headed up the GfK business in Germany, Switzerland, Austria, Poland, and Czechia until the end of 2018.
Since January 1, 2019, Michael has been responsible for the Northern, Central and Eastern Europe Region.
Michael Müller is a member of the market research associations ESOMAR and BVM.
Entrepreneur & Motivational Speaker
Jochen Schweizer is a former stuntman and still holds the Guinness World Record for the longest bungee jump with a fall distance of over 1,000 metres.
His latest book, "The Perfect Moment", spent several weeks on the Spiegel, Focus, and Amazon Bestseller Lists. He was awarded the German TV Prize 2016 for his involvement in the show "The Lion's Den".
His brand is synonymous with experience. Every year, Jochen Schweizer wows hundreds of thousands of people with extraordinary moments, and uses unforgettable events to bring together the employees and customers of thousands of companies. As Founder and Active Chairman of the corporate group of the same name, his vision is to enable everyone to achieve their 'perfect moment'.
Dr. Hajo Schumacher
Journalist, Author & Host
Dr. Hajo Schumacher was born in 1964 and studied journalism, politics and psychology.
From 1990 to 2000 he was editor at Spiegel, lastly Co-director of the Berliner Büro. From 2000 to 2002 he was chief editor of Max.
Today he works as a freelance journalist, author and host: He writes for Berliner Morgenpost, Hamburger Abendblatt, Spiegel Online, and works as a commentator for RBB, WDR, Deutschlandradio and RTL. Furthermore, he hosts the Talk „Quadriga“ at DW TV, and is a regular guest together with Jörg Thadeusz at RBB TV.
2013 he won the German Reporter Award within the category Interview.
Marketing Director, HUAWEI Germany
Gregor Almássy, Marketing Director HUAWEI Consumer Business Group Deutschland, is a tech marketing nerd & addicted to social media. Gregor pushes boundaries and is always looking for stuff ahead of its time. In his current position he develops marketing strategies for HUAWEIs consumer brand.
Gregor is an international experienced manager – working for worldwide leading brand companies. Before joining HUAWEI he was responsible for marketing and customer services at Samsung Austria. Further stations were Senior Communications and PR Manager at Adidas, Head of Marketing at the Austrian radio station FM4 and management positions at IMG. At HUAWEI he sets new impulses which are creative, different and sometimes with a twinkle to address new target groups and strengthen the current market position.
Director Market Research EU, Philip Morris
Lutz Hollemann is a dedicated market research expert. After his diploma in Business Administration, he started his career at Philip Morris International Inc.
In the last 28 years, he held various positions in market research, marketing and planning at Philip Morris such as Head of Market Research, Manager Marketing Services, Marketing Manager & Manager Other Tobacco Products.
In his current role as Director Market Research EU Cluster, Lutz Hollemann is responsible for all market research activities in Europe for reduced risk and conventional tobacco products, reporting directly into the Vice President Market Research.
Head of Brand Strategy and Insights, Vodafone
Stefan Spangenberg is responsible for strategic market development and market research for Vodafone Germany. After working as a trained sociologist for the Ministry of Defense for several years, he founded the Joint Venture Vizzavi zu Vodafone via the New Economy in 2001.
Here, he held various functions within market research and commercial marketing. His focus is market analysis, segmentation, and loyalty and communication research. Some of the methods he has developed are today standard procedure globally within the Vodafone Group.
Head of Retail, GfK
Michael Haas looks back to more than 25 years of experience in market research focusing on analytics and fact based consulting for top industry and retail clients.
Michael joint GfK in 2010 as Senior Manager driving successfully the development of TCG clients within the GfK Consumerpanel Nonfood.
As Head of Retail Central Europe, he is now responsible for GfKs top retail clients leveraging the partnerships and strategy.
Director Client Solutions, GfK
Benjamin Ballensiefen is in charge of GfK’s Client Solution Groups for the Central European Region. In his current role he consults national and international clients around key business questions concerning Market Insights and Consumer Insights as well as Marketing and Sales Effectiveness. Besides this his passion lies in driving the development of innovative solutions and fostering the digital transformation of the company.
Prior to joining GfK Benjamin spent a decade in the Telecommunication Industry in various leadership roles across the value chain of a multinational company in Europe as well as in Africa. He started his career as Research Associate and later General Manager of the Department of Marketing at the University of Münster.
He is a Brand & Marketing Management Professional holding a PhD and MBA in Economics from the above mentioned University.
Head of Sales Effectiveness, GfK
David Kaufmann, Regional Lead Sales Effectiveness Solutions CEU, is a problem solver and has helped many clients to support their operative marketing decisions throughout his professional life. In his current position, he is managing the regional sales effectiveness solution team supporting our clients with advanced POS data analytics services as well as price and in-store information.
With his background in neuroscience, formal logics and philosophy and he started his professional career in management consulting, quickly specializing on topics revolving around pricing and digitalization. With his move to GfK and its former sub-brand Supercrunch, David went from elaborating concepts to implementing solutions. Today, David helps to drive analytics based business decision making throughout industries and countries with his seasoned team of consultants.
Senior Director Market Insights, GfK
Martina Sedlmaier, Senior Director Market Insights CEU, is an experienced leader specialized in fact-based strategy consulting of leading global technology companies. In her current position, she is heading a team of passionate consultants analyzing point-of-sales-data and creating relevant stories to lead the way through digital transformation.
After starting her career in Computer Marketing and Sales at Siemens Nixdorf Informationssysteme AG, she focused on market analytics and channel research at GfK. Working in various sectors and roles on local and global level, she has comprehensive knowledge of the technology and home appliances industry. Today Martina is a regular speaker at events throughout the globe and her articles are frequently included in both German and other European publications.
VP Sales, GfK
Ben is commercial lead for GfK’s new suite of digital solutions. In his role, Ben leads a team of solutions experts who work with our key clients to understand their requirements in the space of analytics and identify how GfK’s new suite of digital solutions can support. Ben and his team work very closely with research and development to inform our innovation roadmap and priorities agile development.
Ben has worked for GfK for 8 years in commercial, product development and general management roles. He began his career in Pharmaceutical sales and marketing for AstraZeneca where he developed his passion for using data analytics to drive business decision making.
Head of Consumer Insights & Marketing Effectiveness, GfK
Robert Wucher studied Business Management with a focus on marketing at the East Bavaria Technical College Regensburg.
After graduating in 1999, he joined GfK and started out working as a Project and Account Manager. Since 2007, he has taken on various leading Sales and Consulting roles for GfK. In these roles, he is responsible for Technology, Media and Entertainment Practice, the digital product portfolio, and innovation research in the German market, and since recently for Consumer Insights in Central Europe.
He has been Head of Consumer Insights and Marketing Effectiveness Central Europe since 2019. Together, he and his team are responsible for advising manufacturers and distributors on issues relating to the optimisation of Consumer Centricity and short and long-term Return on Marketing Investment using data analytics solutions.
Director Consumer & Marketing Insights, L'Oréal Germany
After studying business administration, Sabine Menzel joined Infratest Burke Marketing Research (now Kantar) before joining L'Oréal for ten years on the operational side. She then joined Deutsche Post DHL as managing director of the international division of the Market Research Service Center, a profit center within the Group. Back in the consumer goods industry, she first headed market research for the cosmetics division at Henkel and then created the Insights Team to support innovation processes across all business divisions.
Sabine Menzel returned to L'Oréal in 2015 as Director Consumer & Market Intelligence, where she developed market research into a consumer-centric Digital First department. Sabine Menzel has volunteered many years on the BVM board for seminars, symposia and the German Market Research Award. She has been a member of the advisory board of marktforschung.de since 2014.
Catharina van Delden
Founder & CEO, innosabi GmbH
Catharina van Delden is founder and CEO of innosabi GmbH. She holds an MBA from the TU Munich and UC Berkeley. She regularly shares her experience and knowledge from her daily work on digitisation as a key note speaker and in various publications. In particular, she lectures on organizational change in times of digitization and on the effects of industry 4.0 on society and the economy. Before founding innosabi GmbH, she worked for OSRAM's marketing department, including OSRAM India in Delhi. Catharina is a multiple winner of the INFOCOM Future Leadership Award on the topics "Innovation in a downturn" and "Innovation driving service excellence".
She is the author of the book "Crowdsourced Innovation". Furthermore, Catharina van Delden represents the interests of the ICT industry through her involvement in the Bitkom Presidium and has been a member of the Advisory Board South of Deutsche Bank AG since April 2017. In 2014, she was honored by the Gesellschaft für Informatik as a pioneer of digital modernity in the "digital minds" initiative.
Integrated Insights with GfK tech-enabled data analytics.