GfK Insight Summit 2019
|09:00 am – 09:45 am||Get together|
|09:45 am – 10:00 am||
Welcome & Opening:
|Michael Müller, GfK|
|10:00 am – 10:30 am||Unleash the Power: How to answer key business questions by smart data integration
Without doubt there are some key questions every manager is being confronted with: Do you get enough bang for your marketing bucks? What is the optimal frequency of your price promotions? How to target your consumer segments across the consumer journey efficiently? Ben is showing how to answer these key business questions by using GfK Point of Sale Data and combining it with other datasources to conduct cutting edge insights and unleash the full power of integrated data analytics.
|Benjamin Ballensiefen, GfK|
|10:30 am – 11:00 am||Winning with Insights: How HUAWEI uses data analytics to make better business decisions
Huawei has come a long way since it was founded in 1987. Today, the Chinese company is one of the leading tech brands worldwide. Systematically forming business decisions with market and consumer insights is deeply embedded in the company’s marketing practice.
Learn how Huawei uses data analytics and how GfK’s next generation of solutions come into play.
|Gregor Almássy, HUAWEI
Robert Wucher, GfK
|11:00 am – 11:30 am||Bringing Retailer-Industry partnerships in the non-food market to the next level through CM
In disruptive times and with customer behaviour becoming ever more hybrid, designing entire product ranges to meet more demanding customer needs is an absolute must in both retail and manufacturing. Targeted category management allows you to offer customers
exactly what they want, thereby creating mutual growth for both sides. This model has been achieving success in the FMCG market for years, but is a clear innovative approach to the tech industry. Find out how retailers can work together with manufacturers to successfully
bring this model to life in future, and how they can identify and exploit targeted growth potentials by using GfK Insights.
|Michael Haas, GfK|
|11:30 am – 01:00 pm||Lunch|
|01:00 pm – 02:00 pm||
|Martina Sedlmaier, GfK
Sabine Menzel, L'Oréal
Stefan Spangenberg, Vodafone
Catharina van Delden, innosabi
Michael Haas, GfK
|02:00 pm – 02:30 pm||Data-driven Consumer Centricity: How Market Research can contribute to a mindset shift
To be long-term successful, companies have to ensure they really understand consumer needs and act upon. This means for many established companies a tremendous mindset shift. Market research needs to play a fundamental role: By connecting data driven consumer learning from various sources in a digestible manner and by making sure that key learnings are heard and discussed through the
hierarchies so they finally can lead to concrete actions.
|Lutz Hollemann, Philip Morris|
|02:30 pm – 03:00 pm||Turning data into knowledge for better Trade Marketing: Integrating data sources and applying advanced analytics
Knowledge is power. Understanding sooner than your competitors what is happening at the PoS can give you the competitive edge. But knowledge requires more than just information and data – it requires connecting the dots and grasping the full picture with the clarity required for decisive action. This is exactly the purpose for which we employ data analytics and are integrating our data
assets to move our clients ahead in trade marketing.
|David Kaufmann, GfK|
|03:00 pm – 04:00 pm||Coffee Break|
|04:00 pm – 04:30 pm||
From Vision to Reality:
|Ben Walton, GfK
|04:30 pm – 05:15 pm||Keynote: Big leaps require courage
Motivational speaker Jochen Schweizer offers his audiences an unforgettable experience. He inspires listeners through the way in which he succeeded in shaping his own life. Speaking from his own experiences as an adventurer, entrepreneur and investor. He will take us on a whirlwind journey through his exciting life, touching topics like courage, believing in your own abilities, and the
uncertainty of the unknown.
|05:15 pm – 06:30 pm||Wrap Up & Networking|
|06:30 pm||End of Event|
Entrepreneur & Motivational Speaker
Panel discussion: How does digital disruption change brands, retailers and consumers?Everybody has been talking about digitization for quite some time, but is your brand really prepared to handle it? How do top players deal with the challenges of digitization? Which role does market intelligence play – today and in the future? Together with manufacturers, retailers and consumer experts, we discussed the impact of digitization on their own brand, how their consumer relationship changes and which best practices already exist.