GfK auf der IFA Berlin 2023

Staying ahead of the curve: Exploring the mega trends driving innovation in electronics and appliances

What are the key trends in the electronics and appliance industries in 2023? This year has seen a surge in sustainability-focused initiatives and advanced connected devices for customers to make informed decisions about their health, wellness and energy use amid the cost of living crisis. The semiconductor industry is ushering in a new era of globalization as countries seek self-reliance, and AI has become all-pervasive with applications ranging from predictive analytics to robotics. Companies continue to leverage the metaverse and AR/VR technologies to provide immersive experiences for customers and to unlock new opportunities for growth and engagement. We delve into:

• What new technologies and products are disrupting the industry? 
• What types of products and services are most appealing to consumers? 
• How are consumer needs and preferences changing amid inflationary and cost of living pressures, and how are manufacturers catering and adapting? 
• What emerging technologies, business models and strategies should businesses consider to remain competitive and stay ahead of the curve? 

Panel lead and contributor​s:
Warren Saunders​, Global President, Tech and Durables, NIQ GfK
Ratna Sita, Head of Research, Euromonitor International 
Michael Fisher, AKA Captain2phones, Gadget Enthusiast and Youtube Reviewer 
Pierre Coppin, Deputy Managing Director, Sky
Bill Darcy, Chief Executive Officer, National Kitchen & Bath Association

Reimagining customer retail: The new normal in shopping and spending habits

The retail industry has undergone a series of momentous transformations over the past few years. The covid19 pandemic catalysed the acceleration of trends that had already taken root, including e-commerce, social media marketing, direct-to-consumer relationships, and conscientious consumerism. As physical stores shuttered, online shopping became the new norm as retailers quickly pivoted to cultivate a seamless and expeditious digital presence. As physical stores have reopened, retailers face challenges such as supply chain disruptions, inflation and keeping up with customer touchpoints. The industry is under pressure to reinvent itself to meet customers' new expectations regarding service, speed, and availability.

Panel lead and contributor​s:
Michael McLaughlin, President, Global Retail, NIQ GfK
Tom Hickman, Chief Executive Officer, Nationwide Marketing Group 
Lisa Lopuck, Co-Founder and CEO, ShareGallery.com
Bart van der Vis, Director Germany, Coolblue

The Global Consumer View on the Path to Electrification: Opportunities and Barriers 

As the automotive industry moves towards electrification at break neck speed, can we expect the same from consumers? Consumers in the market for a new vehicle are enthusiastic about EVs for their sustainability promises, petrol savings, and futuristic tech. But consumers are also recognizing a number of barriers to ownership including inflationary/price pressures and infrastructure shortcomings. Further, the pace of embracing electrification is unequal around the world. In this session, we will understand the global consumer view of this enormous opportunity and how manufacturers and marketers can help close the gap with future EV owners.

Speaker:
Tim Kenyon, VP, Consulting, Consumer Life, NIQ GfK

Begrenzte Budgets, die Suche nach erschwinglichen Premiumprodukten, Convenience und Personalisierung überfordern die Verbraucher:innen und beeinflussen deren Einkaufsverhalten radikal. Wie können Sie in diesen herausfordernden Zeiten Ihre Marke am besten positionieren? Treffen Sie uns und unser Experten-Panel, das über die Rolle von Herstellern und Händlern diskutiert und erfahren Sie, was der beste Weg für Wachstum ist. 

Speaker:
Alexander Dehmel, Head of Market Intelligence Germany & Austria, NIQ GfK
Patrycja Grebel, Vice President Commercial Germany, NIQ GfK 
Andreas Peplinski, Director Customer Success, NIQ GfK