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On September 7, GfK’s President of Commercialization, Warren Saunders, presented "Understanding the tech consumer through integrated insights" at this year’s IFA in Red Innovation Engine.

In his keynote speech, Warren focused on the increasing speed of product innovation, the rise of new channels and emerging customer needs that are all part of business today. To make the best possible business decisions every day, you need to know what is happening now – and in the future.

Watch the full keynote speech and find out how we can help you understand what was bought from whom, why and where in the technical consumer goods market.


Thanks for joining us @ IFA 2019.

Understand the tech consumer -
integrated insights using tech-enabled analytics