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Businesses today don’t want standalone data. They need actionable recommendations based on advanced analytics to help them get ahead, and stay ahead, in an ever-more complex consumer world.

That’s why we are transforming ourselves…from a traditional market research company to your trusted partner for prescriptive data analytics.

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It’s data...but not as you know it

With us, you don't just get stand alone insights. You get fully integrated intelligence on the Who, What and Why, that shows you where to take action, what actions to take and when.

You also get the confidence of knowing your business intelligence is the best it can be - based on advanced analytics, and using data that we have expertly integrated from across multiple sources to give you the complete picture.

Click on the tabs below to see how we can support your key business questions.

Evidence on what sells, when, where and for how much

The world’s largest POS tracking panel

Your KBQsactionable recommendations based on advanced analytics_answering your key business questions

Your key business questions

 

  • What is being bought, where, and for how much?
  • Which are the most successful products in the market?
  • What is our market share by channel?
  • Which market trends do we need to watch out for?
  • How does the pricing of our products compare to our competitors?
  • Does our distribution strategy fit to the channel trends?

Actionable recommendations based on advanced analytics_Know your market

Outcomes

 

  • Base your recommendations on  product and retail strategy on a reliable data currency
  • Detect potential for growth, upcoming trends and opportunities
  • Get comparable sales KPIs for your entire product portfolio

Maximize the outcome of your marketing spend

Delivering brand and communications optimization insights to the world’s leading brands

Your KBQsactionable recommendations based on advanced analytics_answering your key business questions

Your key business questions

 

  • How do I grow my brand?
  • How do I increase sales with my existing budget?
  • How do I allocate spend by channel?
  • How do I allocate my ad spend across media channels to maximise impact?
  • How do I improve my creative before launch?
  • Which ads and campaigns are influencing my brand?

Actionable recommendations based on advanced analytics_Optimize your marketing investment

Outcomes

 

  • Boost sales through real time scenario planning
  • Maximize your brand's impact with improved ad and brand spend planning
  • Move beyond generic attitudes to understand real behavior to determine sales based insights

Maximizing success by knowing your consumers better

The world’s biggest brands trust GfK for a true market view

 

Your KBQsactionable recommendations based on advanced analytics_answering your key business questions

Your key business questions

 

  • Which consumers are buying my products, and which are not?
  • Who represents the best target opportunity?
  • What is the optimum go to market plan for my product?
  • How do customers decide where to buy?
  • What will persuade consumers to buy my brand or product?
  • Which manufacturers or retailers should I be working with?

Actionable recommendations based on advanced analytics_understand your consumers

Outcomes

 

  • Understand consumer behavior to know how customers get to point of purchase
  • Know what your customer looks like and how to target them
  • How are consumer expectations going to change

Increasing sales by optimizing the complete sales cycle

Linking online and in-store price & promotion; optimizing product distribution and assortment

 

Your KBQsYour KBQsactionable recommendations based on advanced analytics_answering your key business questions

Your key business questions

 

  • What price and promotion activity has affected sales?
  • How can I identify quickly any price erosion in the market?
  • How can I see promotions as they happen?
  • What is the right range, price and promotion for my brand?
  • Where should I be allocating my trade marketing budget?

Actionable recommendations based on advanced analytics_Optimize your sales strategy

Outcomes

 

  • Identifies changes in pricing and promotional activities as it happens
  • Evaluate and optimize the impact and ROI of your sales activity
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Talk to us about how we can help you answer your key business challenges:

  • Know what’s happening in your market,
  • Know what your consumers are doing and why,
  • Know how to optimize your brand management and marketing communications,
  • Know how to optimize your pricing, promotions and distribution to increase sales return