With our advanced analytics platform, you can increase your return on investment across marketing, sales, product and category management, by:
Empowering marketing, sales, product and category management business functions to answer your key questions with actionable insights
What triggers the realization of a need to purchase?
What channels do consumers use when researching products?
What are the most important attributes for consumers when deciding to purchase?
What do purchasers think and say about a product?
The Consumer Journey module is the first and only solution for manufacturers and retailers in the technology and consumer durables industries to combine the most comprehensive collection of point of sales data with:
Quarterly conducted 12 minute mobile-first survey data
Online consumer behavior data
AI-enabled consumer review data
A recent report shows 87% of marketers rely on data to do their jobs well . However, consider these findings from that same study:
Say their analytics tools are too hard to use and don’t provide information in an easy-to-understand format.
Want to widen the reach of the analytics tools to more people in their organizations.
Believe the existing analytics framework is too slow in processing Big Data.
1. Domo’s data-driven marketing survey rep DOMO Dec 2013
2. 3,4, Pal, Kaushik “KDruggets’’ KDruggets Analytics Data Data Mining and Data Science Aug 2015